THC Vape retail merchandising — a quick reference

Sell-through notes for the shop floor

There is no shortage of suppliers quoting THC vape. The scarce thing is a supplier who will tell you which SKU to drop. We have been shipping THC vape products long enough to know that the honest answer is usually a shorter list, and that is the answer we give.

Photography matters for online listings. Shoot on a neutral background with the device at a slight angle, show the pack alongside the unit, and keep the same framing across the range so the grid reads as a family.

Shelf position decides velocity as much as price. Keep THC vape products at eye level, one facing per SKU, and rotate the trial line every quarter so the display keeps earning attention.

Reading a quotation properly

Freight is quoted separately and honestly. Bundling it into the unit price looks tidy and hides the one line that changes most often between shipments.

The cheapest way to lower your cost per unit is usually to remove a SKU, not to negotiate a discount. Fewer lines means larger runs, fewer changeovers and a better price at the same quality.

Where defects actually come from

Leak complaints almost always trace back to one of three things: an over-torqued centre post, a seal that sat in a hot container, or a fill volume pushed past the design limit. We cap fill volume slightly below maximum for exactly that reason.

We photograph the packing station during production for volume orders. It is a small thing, but it settles most arguments about what was actually in the carton before it was sealed.

• Private label files archived for future rebrands
• Artwork proof plus physical dummy for custom packaging
• Mixed SKU cartons to spread first-order risk
• Specification locked in writing before production starts
• Seven-day defect reporting with replace-or-credit
• Standing reorder schedule with a fixed cut-off

Assortment planning without the guesswork

Factory capacity matters more than factory size. A line that can hold a tolerance across 5,000 units is worth more than a showroom that can produce 50,000 on paper. We qualify capacity by running a repeat order and measuring the drift.

We keep a short list of approved configurations for THC vape products. Anything outside that list is possible, but it becomes a custom run with a custom lead time, and we quote it as such rather than pretending everything is standard.

Specification summary

We would rather lose an order at quotation stage than explain a mismatch after delivery, which is why the specification conversation comes before the price conversation.

Frequently asked

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